NBA and NFTs in the spotlight

A look across the big pond reveals how success looks like! Over a million people have placed a bid on the NFT-based highlight videos from NBA Top Shot. In doing so, 4.5 million transactions and a total amount of $700 million have been realized.

The most valuable NBA Top Shot video has changed hands for $387.600. But who are these people? Multimillionaires that are mad for sports and wealthy crypto-nerds?

Actually no! Over 3 million of all transactions are bids under an amount of $50. This suggests that even the average fan is ready for digital engagement.

The time to implement new products is now!